Who we are, and why.
Our biggest asset is what we believe and who we are. This page covers both.
What we believe
Read a complex world with compound eyes.
The player, the squad, performance, preparation, condition, environment — these affect one another, and within those relationships the flow of a match and what becomes possible are always changing.
Odonata is a tool for reading that complex world from many angles. There is no single right answer, for a player or for a squad: the same session does not work for everyone, and one standard cannot measure everyone. Sport should have room for more than one right answer.
By looking past what is visible to the structure behind it, the early signs of change, and the chains of relationships, we support the decisions your staff make and help the squad and its players go further.
Read a complex world with compound eyes. And shape the game.
Why “Odonata”
Reading many things at once, and moving forward.
Named after the dragonfly.
Odonata is the scientific name for dragonflies. A dragonfly takes in an enormous amount of information through compound eyes made of countless separate lenses, and adjusts what it does from moment to moment. No single lens sees the picture; the whole compound eye assembles it. That is the emblem of how we read football.
In Japan the dragonfly is known as a symbol of moving forward — it is said never to retreat. It also sees in almost every direction at once. Both are what we are trying to do with data.
Bringing a lot of data together, reading a complex situation, and moving forward with it — that is what we named the service after.
The team
Research (doctoral programmes at the University of Tsukuba), football (playing and coaching with University of Tsukuba Football Club) and engineering (we build the web app ourselves) all sit inside the same team.
Haruki Yokota
- Doctoral programme (Psychology), University of Tsukuba
- Cognitive psychology and neuroscience
- Researches sport, learning and cognition
- Playing and coaching experience with University of Tsukuba Football Club
Kazuya Ohuchi
- Doctoral programme (Systems and Information Engineering), University of Tsukuba
- Brain information science and cognitive neuroscience
- Leads product development at Odonata, from an information engineering background
Keigo Hatto
- Doctoral programme (Psychology / Clinical Psychology), University of Tsukuba
- Clinical psychology and sport psychology
- Certified clinical psychologist
- Researches the psychological network approach applied to athlete conditioning
- “Individually optimised conditioning support for athletes using a psychological network approach” (Japanese Journal of Sport Psychology, 2025)
Other members
- University of Tsukuba graduate
- Background in B2B advertising sales and new business development
Company information
| Name | Odonata |
|---|---|
| Founded | Preparing to incorporate (planned for 2027) |
| Responsible for operations | Haruki Yokota |
| Business | 1. Data analysis and advisory for sport 2. Development and operation of a data platform |
| Location | Tsukuba, Ibaraki, Japan |
| Contact | Please use the contact form |
History
- 2026.06Pilot of the data platform begins with University of Tsukuba Football Club
- 2026.07Service launch and corporate site published
Vision
Make sport data the basis for decisions on the ground.
Turn it into a club that grows and an asset for the player.
We are looking for people to work with.
For research institutions
We welcome enquiries about joint research in sport science, data science and psychology.
Discuss joint researchFor partners
For GPS and measurement vendors, sports technology companies, and press enquiries.
Partnerships and pressFor those who want to join us
Engineers, researchers and people from the game who want to take football and complex systems seriously. Let us talk.
Talk about joiningTell us what data your club already has.
From getting started, to press and research enquiries. We reply within two working days.